An intro to Search Engine Optimization

SEO

The Problem

The question many people have after creating an amazing website/blog full of amazing content is how do I get people to see all of this? Many individuals overlook or are simply unaware of the importance of SEO when attempting to drive traffic to their website and therefore fail to achieve success online.

 

The Solution – SEO

Search Engine Optimization (SEO) is focused on growing the organic visibility of a website on search engine results and involves a variety of clever tools that can drive traffic and increase the awareness of your website/blog. When creating your website, you must ensure that it is built in a way that search engines understand as well as making it easy for people to view and understand.

Most traffic on the web is driven by major search engines such as Google, Bing and Yahoo and although these are the primary sources of traffic on the web, you can also gain visitors via social media. SEO is integral to an organisation’s online success as search engines provide targeted traffic to your website and experience has shown that search engine traffic can determine the success (or failure) of your website and the failure to properly invest in SEO may cause you to miss out on incredible opportunities to drive traffic to your site/blog.

A very important aspect of SEO is keyword research. It is important to understand that having a good ranking for keywords can significantly impact the success of your site and by having a good understanding of the keyword demand of your market, you will be able to understand the best terms and phrases to use for SEO and also have a better understanding of what customers within your niche are searching for. A Keyword tool I would recommend is LongTail Pro which is a step-by-step system that will help save you time on your keyword research whilst giving you an edge over your competitors.

A very key point to make is that there is a difference between getting visitors to your website and the right kind of visitors. By pulling in visitors that have an active interest in the niche that your content resides in, you will be able to assess changes in demand and see the specific content that your potential customers are actively searching for.

SEO is not an incredibly difficult marketing strategy to get to grips with but if done properly, you will see amazing results in regards to traffic, exposure and (very importantly) Revenue. Below are 3 books that strongly recommend you look to invest in to give you a very solid grounding on SEO:


Written by SEO entrepreneur and bestselling author Adam Clarke, SEO 2018 is an up to date SEO guide showing you a variety of techniques to improve your ranking in Google and increase the flow of customers to your site whilst revealing industry level secrets to get you ahead in the world of SEO.


Are you completely new to SEO or an SEO entrepreneur? This book contains walk through tutorials with a step-by-step SEO blueprint. If you enjoy learning and would like a plain English approach to search engine optimization, then this book will give you the tools you need to succeed online.


Lets face it, when building a website we all want to get to the top of google and get the most traffic. This book will give you an insight into getting to the first position of Google and a variety of strategies that have more than tripled the monthly income of businesses who are harnessing the power of effective and powerful SEO.

Disclosure: Please be aware that this article contains affiliate links meaning that at no extra cost to you, I will earn a commission on any purchases made by clicking on the links.

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